Have you ever wondered about the benefits of owning a franchise? Who better to learn from than a Shipley Do-Nuts franchisee? In an exclusive interview with Shipley franchise owner Greg Smith from Baton Rouge, Louisiana, we learned all about how this franchisee got started with us and how he has been able to reap our franchise benefits.
Shipley Do-Nuts is a beloved brand known for delicious donuts and a warm, friendly atmosphere. In this blog, we share Greg’s experience of partnering with Shipley, the challenges he faced during the pandemic, the joy he gets from working with his son, and his journey from the energy industry to the world of franchising.
Partnering with a Well-Known Brand
Greg’s decision to partner with Shipley Do-Nuts was inspired by his personal connection to the brand. Growing up in Houston, Texas, Shipley Do-Nuts was a staple in his life.
“Shipley’s was located on every corner when I was growing up,” Greg remembers fondly. “It just became a part of my life.”
The brand had become synonymous with quality and comfort for Greg. Greg was drawn to the idea of becoming a part of this well-established and reputable franchise. He had the unique opportunity to meet with Lawrence Shipley, who helped him purchase his first franchise.
Navigating the Franchise Process
Joining a franchise can be intimidating, especially for someone who lacks prior experience. Greg began his journey with Shipley Do-Nuts during the onset of the COVID-19 pandemic, which presented additional challenges.
However, Shipley Do-Nuts provided exceptional support and guidance throughout the process. From recommending a reliable architect to handling the build-out and operational aspects, Shipley Do-Nuts ensured that Greg felt supported every step of the way.
The Joys of Working with Family
When asked what Shipley has allowed him to do that he may otherwise not have been able to do, Greg answered without hesitation:
“Working with my son!”
Greg’s 26-year-old son joined him in the business, embracing the chance to learn the ropes and contribute to the family enterprise. His son’s dedication and hard work have been instrumental in the success of their three Shipley Do-Nuts locations in Baton Rouge. Greg acknowledges that working with family brings a unique dynamic and a shared sense of purpose.
Transitioning from Oil and Gas to Franchising
Before investing in Shipley Do-Nuts, Greg had a successful career in the oil and gas industry, specializing in relationship management for exploration and production companies.
However, the industry’s cyclicality and economic downturns prompted him to explore new opportunities. After a year of angel investing, Greg realized his passion for entrepreneurship and decided to pursue his long-held dream of opening a restaurant.
This led him to Shipley Do-Nuts, where he found a successful model to replicate and build upon.
Overcoming Fears and Embracing Franchising
Greg initially had concerns about the cyclical nature of the oil and gas industry and how it might translate into the franchise world. However, the resilience of the Shipley Do-Nuts brand, which survived the Great Depression, provided him with confidence.
“Shipley started during the Great Depression, you know,” Greg points out. “They made it through the cycle! The stores around my house have been there forever, so this provided great comfort.”
Greg recognized that franchising effectively replicates a proven business model and mitigates some of the risks associated with starting from scratch.
Lessons Learned and the Importance of Numbers
As a seasoned professional, Greg emphasizes the importance of paying attention to the numbers in running a successful franchise. Tracking expenses, monitoring inventory, and ensuring compliance with vendor invoices are crucial aspects that require diligent oversight.
Greg advises fellow franchisees to work closely with their business coaches and franchise support teams to gain insights and optimize profitability.
Partner with Shipley Do-Nuts Today and Experience the Benefits of Owning a Franchise
Our brand’s proven business model and dedicated support teams increase the likelihood of franchise success. On top of this, the breakfast and coffee market continues to thrive, offering a lucrative opportunity for investors to own a donut franchise and capitalize on the growing demand for tasty breakfast treats in several designated markets.
By choosing Shipley Do-Nuts, prospective franchisees gain access to a well-established donut store franchise brand, a supportive network, and a profitable market, making it an attractive choice for those seeking a rewarding investment opportunity.
Are you ready to embark on a new entrepreneurial journey with Shipley Do-Nuts and reap the benefits of owning a franchise? Contact us today to start the process!
