Our Secret Ingredient! Did You Know that Shipley Do-Nuts is Also a Coffee Franchise?
Let’s face it, with over 15,000 locations in the US, Starbucks Coffee is a monster. And yet, many communities in the South and Southeast don’t have enough convenient drive-thru locations to purchase premium coffee to meet the demand. So how can a small business owner like yourself cash in on this coffee business opportunity?
Starbucks is corporate owned and not available for franchising. Krispy Kreme has almost zero availability for franchising at this time, and Dunkin’ has limited availability in many markets due to mega multi-unit franchise owners having claimed some of the best locations and territories already. So what’s left that can compete effectively for lucrative drive-through coffee and beverage sales?
Shipley Do-Nuts has over 330 locations and is growing. Founded in Houston in 1936, Shipley Do-Nuts has more locations in Texas than Dunkin’ and Krispy Kreme combined, and has been spreading out to neighboring Southern states over the last decade. Now, by awarding new franchises to qualified candidates, Shipley Do-Nuts is expanding its footprint to over 12 states in the South and Southeastern US.
In 2022, after an extensive pilot, Shipley launched a new premium coffee line to all franchise locations, which includes iced and regular coffee. Many franchisees are reporting double-digit revenue increases from coffee sales.
Our proprietary research and deep industry experience has shown that Shipley Do-Nuts is a worthy coffee franchise adversary capable of winning over market share from some of the biggest coffee shop brands in the country. Shipley’s drive-thru floor plan, morning-drive-focused real estate selection, and easy online ordering options provide excellent coffee, iced coffee, and other beverage sales opportunities. It’s no wonder, considering that the coffee shop industry has a total market share of $13.0 billion in the United States, which is only expected to grow in 2023.
Our Donut and Coffee Franchise Investment
Shipley Do-Nuts is proud to offer franchise candidates a great deal of transparency on investment cost estimates.
Our most successful candidates typically need at least $200,000 in liquid assets per location to get started. Shipley Do-Nuts allows our franchisees to reap more of the financial rewards of their success than they would likely see in many other QSR franchises!
| Shipley’s Investment Costs | A Top Competitor’s Investment Costs | |
| Initial Franchise Fee | $40,000 | $90,000 |
| Royalties | 5% of Gross Sales | 6% of Gross Sales |
| Advertising Fee | 3% of Gross Sales | 5% of Gross Sales |
| Total Investment | $525,000 – $1,239,500 | $1,787,000 |
When you invest in a Shipley Do-Nuts coffee franchise, you can expect to pay between $525,000 – $1,239,500 as an initial investment to get your first franchise up and running. The difference between low and high investment levels exists due to labor, location, varying store sizes, build-out costs and expenses, and your experience and management of the store’s development.
How to Start Your Donut and Coffee Franchise with Shipley
We pride ourselves on a franchise process that’s straightforward and transparent. Multi-unit franchising is Shipley’s strategy for growth across the country, and we’re seeking candidates with the ability to develop three or more stores.
- Fill Out a Quick Form to Get in Touch
- Phone Interview with Our Franchise Development Manager
- Review our Franchise Disclosure Document
- Fill Out the Franchise Application
- Attend the Shipley Do-Nuts Discovery Day
- Prepare a Business Plan and Complete Your Due Diligence
- Sign the Franchise Agreement and Pay the Franchise Fee
- Begin the Site Selection and Lease Negotiation Processes
- Start the Construction Phase
- Schedule Operations Training
- Complete Construction and Develop a Marketing Plan for the Opening of Your Shipley Do-Nuts Store
- Store Opening
- Repeat the Process for Additional Locations
The coffee franchise industry is booming. The convenience, affordability, and market availability offered to you with a Shipley Do-Nuts coffee franchise makes it a great choice for your next business venture.
Are you ready to consider a coffee franchise opportunity with Shipley Do-Nuts? Contact us today for a territory check and get your questions answered!
