Why You Should Invest in a QSR Franchise with Shipley Do-Nuts

Benefits of owning a franchise

The quick-service restaurant (QSR) franchise industry is one of the most robust in franchising, even though it took a hit during the COVID-19 pandemic. Despite this, the industry shows no signs of slowing down, and research has shown that the restaurant franchise industry in the US has nearly reached a full recovery.

As experts in QSR franchising, Shipley takes a look at some of the key industry statistics and outlines why you should consider a QSR franchise opportunity with Shipley Do-Nuts.

The QSR Franchise Industry

When it comes to considering franchise opportunities in the QSR sector for your investment, you are spoilt for choice. In 2021, it was estimated that there were over 188,000 QSR franchise establishments in the US.

The QSR sector has proven to be a profitable industry in franchising, with a total market size of $331.4 billion in 2022. This year, that number was forecasted to grow by 2.9%, which amounts to more than the economy’s growth overall.

The industry employed over five million Americans and generated over $392 billion in sales in 2021, with consumer spending in the sector amounting to $304.8 billion that year. 

As we mentioned, you certainly have several options for your QSR investment, but here’s why you should look at opening a donut shop.

The Donut Store Industry

Did you know that over 201 million Americans consumed donuts in 2020, and that this number is projected to increase to over 207 million in 2024? 

The donut sector of the QSR industry was expected to grow in market size by over 18% in 2022. This year, the market size of the donut store industry is sitting at $8.7 billion.

Opening a donut franchise is a great way to tap into this booming industry and stand out within the crowded QSR sector. Better yet, considering investment opportunities that leverage limited-item menus might be a good option for you.

The Benefits of Franchising with a Limited-Item Menu

Limited-item stores and restaurants offer customers a smaller number of menu options to choose from. Since donut stores typically sell only donuts and coffee, these fall under the limited-item menu category. Here are some of the benefits of a limited-item menu.

  • Better quality offerings: Your staff is able to perfect your recipes because they are constantly working on creating similar products.
  • Reduced production costs: A large menu requires a greater number of ingredients, inventory, and equipment. 
  • Manageable inventory systems: You’ll be able to simplify inventory control because you won’t have to keep up with too many moving parts.
  • No decision fatigue for customers: Less is more when it comes to your menu items because customers are likely to become overwhelmed by too many options. 
  • Streamlined operations: You’ll be able to simplify operations like takeout and delivery because you’ll follow the same process repeatedly.

Shipley Do-Nuts is proud to offer our guests a delicious selection of donuts, not to mention our signature kolaches. Our displays make it easy for customers to take their pick and for us to serve them efficiently.

QSR Franchise Opportunities with Shipley Do-Nuts

We are looking for investors with experience in owning and operating multiple businesses who are interested in opening three or more of our donut shops. 

If you’re an experienced investor who wants to break into the QSR industry, owning more than one Shipley QSR business makes a lot of sense. Our streamlined operating system and flexible real estate options make multi-unit ownership more feasible, allowing you to fully take advantage of the industry and grow your bottom line more quickly!

Are you ready to start on your Shipley Do-Nuts journey? Contact us today to get started.

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