3 Myths About Franchising and How We Bust Them

Do-nut and Coffee

Three Myths About Opening a Do-Nut Franchise and How We Bust Them!

Becoming part of a franchise brand is a wonderful and smart way to own a small business, and every year, approximately 300 companies start franchising. That means, if you’re interested in becoming a franchisee, you’ve got plenty of choices! But did you know that some people shy away from opening a do-nut franchise because of the myths surrounding this way of doing business? Let’s take a look at three of those myths here and how a Shipley Do-Nuts opportunity busts them!

#1. You’ve Got to Have Do-Nut Shop Experience

It’s tempting and even understandable to think you need an industry background in order to take advantage of a franchise offering in the do-nut industry. But the fact is, while prior experience can be helpful, it’s certainly not necessary, especially when you partner with Shipley. That’s because we make sure all our new franchisees see thorough pre-opening training before their bakery doors open and ongoing support afterward. Our guidance will help you leverage our time-tested business model to the fullest and leave you feeling completely prepared to do business.

We know starting out and staying on solid footing is key to your success, and we don’t leave that to chance. Our brand has been a recognized and respected one for over 80 years, and that’s due in large part to the hard work of our franchisees and the support we show them for the life of their business.

#2. You Won’t Get to Call the Shots as a Franchisee

A common myth about the franchisor/franchisee relationship is that you won’t be allowed to run things on your own. Actually, nothing could be further from the truth! While it’s true that we’ll ask you to follow our proprietary recipes, observe our brand guidelines, and stick to our time-tested procedures (it’s what takes so much of the guesswork out of running your business), the fact is, when it comes to deciding on whether to open a franchise site with Shipley Do-Nuts, there are plenty of opportunities to call the shots! Among other things, you’ll decide who to hire, how you want to structure your time at your bakery, and how you’ll engage your community to become a valued business leader to make the most of your opportunity. Best of all, our franchisees often find that once they’ve established their bakeries, they’re able to strike a better work/life balance, one that allows them to take the time to spend with family and friends.

#3. It’s Too Big of a Risk

Starting any small business carries with it a certain amount of risk. But franchises are statistically less risky because of all the effort franchisors have already put into them. Problems have been solved, and best practices are in place. Furthermore, because we’re such an established brand, our business model acts as a sort of roadmap for our franchisees to follow, taking a lot of the guesswork out of day-to-day operations.

Of course, no brand can guarantee a franchisee’s ultimate success. But having access to our expertise and resources takes a lot of the work and worry out of starting your bakery, freeing you up to focus on growth goals, marketing strategies, hiring great staff, and more!

Ready to find out more about opening a franchise site with Shipley Do-Nuts? We can’t wait to hear from you, so reach out today!

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