When it comes to marketing your do-nut shop franchise, the choices you make are important to the success of your business. It’s not always easy to know where to start, but you can be sure Shipley is always ready to assist you. We’ve been around to help many franchise owners get started in the past, and we’re here for you, too.
Having a good marketing plan is key to the overall success of your bakery. Sometimes figuring out that plan can feel a little daunting at first, but that’s okay. Don’t let that stop you from diving in and developing a great marketing strategy that will work for you. If you’re feeling a little unsure about how to market donuts in general and your Shipley franchise in particular, here are some useful tips to get you started.
1. Have a Solid Kick-Off Strategy for Your Shipley Do-Nuts Franchise
How you decide to open your Shipley Do-Nut shop franchise will play a huge part in how successful your franchise will be in the future. Make sure you’re planning something that will be memorable for your community. This is your chance to make a great first impression.
Remember that you have the support and training of Shipley as a whole right at your fingertips. Use the resources available to you, especially if you aren’t sure what to do to make your grand opening a memorable one. There are plenty of tried-and-true options out there, like organizing a large opening day donut party or offering discounts during your first week. These are the types of ideas that ensure your bakery opening goes well and is memorable.
2. Know Your Local Needs
Your Shipley franchise is your chance to get involved with members of your community. Knowing what they need is a great way to market yourself and start building a loyal customer base. Get to know the local schools, churches, and other large community organizations. See what kind of events could benefit from some new catering or fundraising ideas.
Owning your own Shipley Do-Nuts franchise means you get to make decisions about how to get involved with your community. The donuts market is a fun one to be in, so take this chance to share how much you love your Shipley franchise with everyone around you. The more you spend time meeting the needs of your community, the more they’ll appreciate your choosing to open a local franchise.
3. Don’t Neglect Your Digital Presence
Your digital presence is very important to your Shipley franchise. How you handle things like social media pages or reviews on sites like Yelp! are all part of marketing your franchise in a smart way. Don’t neglect this opportunity to engage with your customers.
Include links to your social media on your business cards and other marketing materials. Engage with your social media followers and follow up on reviews quickly if someone raises a concern there. Your digital presence matters, so make sure you’re not neglecting it when you think about your marketing efforts.
Figuring out strategies to market donuts doesn’t have to be hard. Use these tips to help make marketing a breeze for your new business, and remember, we’re always here to help!
Are you ready to take the next steps to franchising with Shipley Do-Nuts to start your own donut shop? We’d love to hear from you so contact us today!